Short guide on how to become a sustainable installer
It is not a secret to anyone that sustainability really is a buzzword in everyone’s ears these days. Consumers are increasingly demanding more sustainable alternatives – and they are willing to pay for them. A study conducted by the Sustainable Brand Index in 2019 shows that around 70% of consumers – in Denmark alone – consider sustainability before making a purchase decision. So, if you want to live up to your customers' growing expectations of you as a plumber, you should start thinking about sustainable solutions. At Pressalit, sustainability is already an integral part of the company's DNA and therefore we want to give you this guide on how you can integrate sustainability into your business model and installations.
Why become a sustainable installer?
Sustainability, environmental consideration and social responsibility – it all sounds really nice, right? But why should it be so important to you as a plumber? First and foremost, it is important that everyone takes responsibility of the challenges we are facing worldwide. At Pressalit, we believe that everyone can make an effort to create a better world - and we take that effort very seriously ourselves. In addition to doing what everyone should, you gain a competitive advantage yourself by keeping an increased focus on sustainability. As a sustainable plumbing installer, you can offer what an increasing amount of consumers demand. Not only do much more consumers demand sustainable alternatives, they also want to pay for it. In fact, the study by the Sustainable Brand Index shows that 32% of Danish consumers will pay an additional 10% for a product or service if it is sustainable. In other terms; you can get a better business by following this big trend, taking your social and environmental responsibility seriously and becoming a sustainable plumbing installer.
How to?
Now let’s get to what is really important. There is definitely one important thing you would want to know, namely: How to become a sustainable plumbing installer. The very short answer to that is: you can become a sustainable installer by making active choices that prioritize sustainability. Below, we will try to guide you in the right direction towards a more sustainable business.
The first step: recommending sustainable solutions
When advising your customers on various plumbing solutions, you should start by recommending sustainable alternatives, including water-saving plumbing solutions, for example. It is in the advice and guidance that your customers get the impression of you as being sustainable. When recommending the most sustainable solutions, you are taking a big step toward becoming a sustainable plumber.
The big step: choose the right solutions
Of course it is not enough just to advice and guide on sustainable solutions; you need to do more! One of the biggest steps you need to take is to - as consistently as possible – purchase and install sustainable solutions only. This requires that you are not only an expert in knowhow about sustainable solutions, you also need to be an expert in installing these solutions.
When choosing products and materials, you must think about the overall environmental impact – and this is where your brain gets to work. For example, you need to think about whether the materials and products you choose will be the most sustainable in the long run; sometime one solution seems as the best but if it has to be changed more often than another solution, the second solution might be more sustainable over time. Also, you need to consider the entire lifecycle of a product; from waste in production to packaging to disposal. You are probably going to make some difficult assessments regarding sustainability but this is where your professional expertise come into play – and it is this expertise your customers will demand and pay for.
We can help you towards a more sustainable business
One of the things you can do if you want to be sure to offer sustainable solutions to your customers is to use sustainable manufacturers and suppliers. At Pressalit, we strive to be sustainable all around - both socially and environmentally. This means, among other things, that we manufacture environmentally friendly toilet seats with a long durability. The toilet seats that you sell to or install at your customers are manufactured in our production in Denmark. A toilet seat in most cases consists of a seat and a lid made of urea granules. Urea granulate is an organic material containing primarily cellulose, carbon dioxide, nitrogen and water. We have every seat in our hands before it reaches you, which is why we are always sure of the good quality. This is one of the reasons why we can offer a 10-year warranty on our toilet seats and it is one of the reasons why our toilet seats can be found in the range of most installers who call themselves sustainable.